MAU
Meaning
Monthly active users
Example
"I can't believe this app has over 4 M MAU.
Yeah, that blows my mind. The UX is horribad."
Yeah, that blows my mind. The UX is horribad."
MAUs displayed in a bar graph
Related Slang
Usage
Last Updated: March 30, 2017
MAU means monthly active users, which is a metric that refers to the number of people per month that use a type of service. It is commonly used for measuring the success of social networks, mobile apps, and online games.
The MAU is calculated by looking at the number of unique visitors over a thirty day period. By measuring active users, developers can see how many users interact with their content and return to it on a monthly basis.