Momfluencer

What is a momfluencer online?

A mom who influences other moms on social media

A "momfluencer" is an influencer on social media that posts content directed at other moms. It gained prominence in the late 2010s on Instagram, a photo- and video-sharing platform.

Momfluencing is a controversial trend with critics on both sides. Some argue that it glosses over the hardships of motherhood to present a sanitized, dreamlike existence with perfect, unattainable kids. Also, the momfluencers are trying to sell themselves and products, which makes them appear disingenuous.

Others argue that momfluencers give moms a platform to share their day-to-day experiences when they are often dismissed. And when a momfluencer is authentic, it enables other moms to communicate more honestly and openly.

Example

"I'm very wary of momfluencers but I also follow 4 of them and read all of their posts. What is wrong with me?"
A momfluencer Instagram post

A momfluencer Instagram post

Related Slang

Usage

Last Updated: October 20, 2021

Momfluencer definition

This page explains what the slang term "Momfluencer" means. The definition, example, and related terms listed above have been written and compiled by the Slangit team.

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