RTB

What does RTB stand for?

Real-time bidding

A common acronym used to describe auctions in which bidders can bid on items in real-time; also used in online advertising to describe a type of ad unit in which ads are displayed dynamically based on the highest bid from an advertiser.

Example

"RTB ads are expected to grow to 30% of total display ads by 2017."

Related Slang

Usage

Last Updated: June 4, 2013

RTB definition

This page explains what the acronym "RTB" means. The definition, example, and related terms listed above have been written and compiled by the Slangit team.

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