Keep It 100

Keep it 100 is a slang phrase that means "stay true to yourself." It is often used when parting to tell another person to be yourself and live by your values no matter what anyone else says.

The phrase comes from the notion that 100 percent is a good thing as in "I'm feeling 100 percent" or I got "100 percent on my math test." 100 percent is also commonly seen as a red 100 points emoji on phones and as the hundo p slang term. Keep it 100 is similar to the older "keep it real" phrase.